Effective Date: 08/12/2025
Atlas Nexus USA, a registered DBA of La Antigua Imports LLC, a Texas limited liability company (“Atlas Nexus USA,” “we,” “us,” or “our”), issues this TCPA, TCR & A2P Compliance Policy (“Policy”) to govern all telephony and messaging activities initiated through or in connection with our Services. This Policy is incorporated by reference into the Terms of Service and is binding upon all Clients and their end-users.
This Policy establishes requirements for compliance with the Telephone Consumer Protection Act (TCPA) and related FCC rules, The Campaign Registry (TCR) requirements for 10DLC (10-Digit Long Code) messaging campaigns, and carrier-driven Application-to-Person (A2P) messaging standards, including the CTIA Messaging Principles and Best Practices (2019 update). It applies to all calls, text messages, and messaging campaigns configured, routed, or otherwise facilitated by Atlas Nexus USA’s Services.
Clients must comply with all provisions of the TCPA. This includes obtaining valid, prior express written consent before delivering any promotional, marketing, or automated call or message. Such consent must be clear, conspicuous, and not a condition of purchase. For purposes of this Policy, “prior express written consent” means an agreement, in writing (including electronic form), that bears the signature of the consumer and clearly authorizes the Client to deliver calls or messages using an automatic telephone dialing system or prerecorded voice, with disclosure that consent is not a condition of purchase. Every communication must include a functional opt-out mechanism such as “Reply STOP to unsubscribe,” and opt-out requests must be honored immediately. All communications must accurately identify the sender and include valid contact information. Clients may not initiate telemarketing calls or messages before 8:00 a.m. or after 9:00 p.m. local time of the recipient, nor may they direct unsolicited communications to numbers listed on the National or State Do-Not-Call Registries unless a valid exemption applies. Proof of consent, opt-in records, and opt-out logs must be retained for a minimum of four years, and such records must be produced upon request by carriers, regulators, or Atlas Nexus USA.
All messaging campaigns using 10DLC numbers must be properly registered with The Campaign Registry. The Client is responsible for submitting accurate brand information, including legal business name and EIN/Tax ID, and for truthfully describing the campaign use case. Campaigns must be filed under appropriate and permitted categories, such as customer care or account notifications, and must avoid prohibited content, including but not limited to SHAFT (sex, hate, alcohol, firearms, tobacco), deceptive financial claims, or any other restricted use cases identified by carriers. The Client must maintain active and approved campaigns, update registrations promptly upon any material change in brand, ownership, or use case, and ensure that all information provided to The Campaign Registry remains accurate and current.
All outbound SMS and MMS traffic routed through our Services must comply with carrier A2P standards. Each message must contain clear opt-out instructions, and all links must be branded or otherwise recognizable—hidden, deceptive, or misleading URLs are strictly prohibited. Clients must use consistent sender identities and may not spoof or misrepresent origin information. Throughput limits and filtering rules imposed by carriers must be respected, and Clients acknowledge that unregistered or non-compliant traffic may be blocked or surcharged. Prohibited content, including illegal goods, SHAFT categories, and other restricted material, may not be transmitted under any circumstances. Clients must maintain detailed records of all opt-ins, opt-outs, campaign approvals, and message templates, and must provide such records immediately upon request by carriers, regulators, or Atlas Nexus USA in order to avoid suspension or termination of services.
The Client bears sole responsibility for ensuring compliance with this Policy and all applicable laws, regulations, and carrier requirements. This includes obtaining, maintaining, and documenting valid consent from all recipients; registering and maintaining all campaigns with The Campaign Registry; drafting and transmitting only compliant message content; and lawfully targeting recipients while honoring all opt-outs and consumer rights. The Client is further required to maintain and, upon request, produce complete records of opt-ins, opt-outs, and campaign registrations. Atlas Nexus USA does not verify or maintain Client compliance records, and Clients acknowledge that failure to meet these obligations may result in regulatory penalties or carrier enforcement actions for which Atlas Nexus USA bears no responsibility.
Under our Client-Controlled Data Architecture (CCDA), Atlas Nexus USA does not maintain standing access to call recordings, message content, contact lists, consent logs, or campaign data. We operate strictly as a configuration and facilitation layer between Client agents and third-party platforms. Any temporary access required for troubleshooting must be explicitly authorized in writing by the Client, limited in scope and duration, and fully logged. All storage, retention, and deletion of message content and related records are controlled exclusively within the Client’s connected platform account, under the Client’s ownership and configuration.
Clients may not deliver communications without legally sufficient consent, use misleading or deceptive caller ID practices, transmit SHAFT or other prohibited content categories, or use our Services for unlawful, abusive, or fraudulent purposes. Atlas Nexus USA reserves the right to suspend or terminate Services for any actual or suspected violation of these restrictions.
Clients bear sole legal responsibility for all messaging content, campaign accuracy, consent collection, and compliance with the TCPA, TCR, and A2P rules. Atlas Nexus USA expressly disclaims any liability for fines, penalties, disputes, or claims arising from the Client’s use or misuse of outbound messaging functionality. We reserve the right to suspend or terminate Services without notice if a Client’s communications are deemed non-compliant, high-risk, or in violation of carrier rules.
This Policy may be updated to reflect changes in law, carrier rules, or industry standards, including amendments to the TCPA, TCR mandates, or CTIA guidance. Updated versions will be posted at atlasnexususa.com/policies/tcpa-tcr-a2p. Continued use of Services following publication of an updated Policy constitutes the Client’s acceptance of the revised terms.
For compliance inquiries or to report a suspected violation, contact:
Atlas Nexus USA
A DBA of La Antigua Imports LLC
Texas Limited Liability Company
📧 [email protected]
📞 +1 (507) 652-5333
Last updated: 08/12/2025